After years of devastating crop damage from geese, Börsgården became Flox’s first season-long agricultural deployment — and the geese never got used to it.
At Börsgården, near Varberg in Sweden, geese had become an annual catastrophe. In some fields, up to 70% of the crop was destroyed — a constant struggle that years of traditional deterrence had failed to solve, as growing goose, wild boar, and deer populations push human–wildlife conflict higher across the region.
Over a four-month, season-long deployment — Flox’s first within agriculture — the focus was on the one thing the market’s traditional and modern methods can’t crack: long-term efficiency. The system combines applied wildlife science with AI to gently herd birds away, like a digital sheepdog working the field around the clock.
The results were clear. Across three species, Flox detected and deterred more than 2,000 geese with near-total efficiency — and crucially, the birds did not habituate. If anything, they learned to avoid the fields the more the system was used, saving a substantial share of the harvest that would otherwise have been lost.
The deployment is part of the VILL(T)SAM programme financed by the Swedish Board of Agriculture — run with Hushållningssällskapet in Halland and Halmstad University Innovation — to fast-track solutions that spare Swedish farmers from costly wildlife damage.
